ARMOR ALL® CONTINUES AS SUPERCARS CHAMPIONSHIP PARTNER FOR 14TH CONSECUTIVE YEAR
Posted: 7th October 2017
Posted in: News
Spectrum Brands’ leading car care brand, ARMOR ALL®, is proud to be associated with the Virgin Australia Supercars Championship. In 2018, the ARMOR ALL® Pole Award will again be a highlight of the Virgin Australia Supercars Championship with ARMOR ALL® extending its deal with the category for a record 14th consecutive season.
The announcement sees ARMOR ALL® as the longest serving Major Sponsor of the Supercars Championship after originally becoming the Official Car Care Products Sponsor in 2005.
ARMOR ALL® has awarded more than $1 million in prize money to the top qualifiers through ARMOR ALL® Qualifying, the ARMOR ALL® Pole Position Award and the ARMOR ALL® Top Ten Shootout at every Supercars Championship event since March 2005.
The brand will continue as the Official Car Care Products Sponsor and Naming Rights Sponsor of ARMOR ALL® Qualifying and Pole Award for both the Supercars Championship and Dunlop Super 2 Series.
Paul Blair, General Manager, Spectrum Brands, Global Auto Care Division, Asia Pacific, said everyone involved with ARMOR ALL® was excited to once again be closely aligned with the region’s leading motorsport category.
“ARMOR ALL® stands for high quality and performance, just like the Supercars Championship.” said Mr. Blair.
“ARMOR ALL® and Spectrum Brands have a long and proud history in motorsport across the globe and the Supercars ARMOR ALL® Pole Award is one of the most instantly recognisable sponsorships.”
Supercars Managing Director, Matt Braid, welcomed the renewal of ARMOR ALL® which he described as a long standing and fantastic partner of the sport.
“ARMOR ALL® has been a wonderful partner of the Virgin Australia Supercars Championship for 14 years, one of our longest and most valuable partnerships,” Mr. Braid said.
“The ARMOR ALL® Pole Award is a valuable part of the Virgin Australia Supercars Championship and something the teams and drivers really cherish and we are delighted to have the ARMOR ALL® team on board for 2018.”
Overall, 28 drivers have accepted a Pole Position cheque from the ARMOR ALL® team and Arnie the ARMOR ALL® mascot in Pit Lane.
Scott McLaughlin has dominated ARMOR ALL® Qualifying in 2017 and already wrapped up the year’s ARMOR ALL® Pole Champion Award. McLaughlin has already taken 13 ARMOR ALL® Pole Positions this year, including 7 in a row when he claimed the ARMOR ALL® Pole Champion Award for 2017.
“ARMOR ALL® has been providing high-quality car care products to Australians for over 40 years. Our complete range of products helps keep your car looking like new.”
For more information on ARMOR ALL® and its full product range head to www.armorall.com.au.
Follow ARMOR ALL® Australia and New Zealand online:
ARMOR ALL® Pole Champions:
2017 – Scott McLaughlin
2016 – Shane van Gisbergen
2015 – Chaz Mostert
2014 – Jamie Whincup
2013 – Jamie Whincup
2012 – Will Davison
2011 – Jamie Whincup
2010 – Jamie Whincup
2009 – Jamie Whincup
2008 – Jamie Whincup
2007 – Mark Winterbottom
2006 – Mark Skaife
The list of ARMOR ALL® Pole Award Winners for the Supercars Championship includes:
Shane van Gisbergen
ARMOR ALL® Australia and New Zealand is part of the Global Auto Care (GAC), a leading worldwide manufacturer of automotive appearance, performance and do-it-yourself A/C recharge products sold under the ARMOR ALL®, STP®, A/C Pro® and Tuff Stuff® brands.
GAC is an operating division of US-based Spectrum Brands Holdings, Inc., a global and diversified consumer products company with well-known brands sold by the world’s top 25 retailers and available in more than one million stores in about 160 countries.