News

ARMOR ALL® CONTINUES AS SUPERCARS CHAMPIONSHIP PARTNER FOR 14TH CONSECUTIVE YEAR

Posted: 7th October 2017

Spectrum Brands’ leading car care brand, ARMOR ALL®, is proud to be associated with the Virgin Australia Supercars Championship. In 2018, the ARMOR ALL® Pole Award will again be a highlight of the Virgin Australia Supercars Championship with ARMOR ALL® extending its deal with the category for a record 14th consecutive season.
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ARMOR ALL® Partners with Dunlop SUPER2 Driver Adam Marjoram

Posted: 24th February 2017

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ARMOR ALL® Australia and New Zealand is excited to announce a new partnership with Adam Marjoram and the Auto One Dunlop Super2 Series team.

Marjoram enters his second season of Dunlop Super2 Series racing in 2017, driving the Auto One Holden Commodore VF.

The up and coming Supercars star is delighted to partner with an iconic global brand that resonates well with fans of the Supercars as well as households around the country.

“I am very excited to commence my partnership with ARMOR ALL®. I have grown up with the brand in my garage and to be partnered with such an iconic brand is amazing.”

“ARMOR ALL® have been ingrained in motorsport for over a decade now and I’m proud to say I’m now an ambassador of a brand which has done so much for our great sport.”

Paul Blair, General Manager, Spectrum Brands Global Auto Care Asia Pacific said everyone involved with ARMOR ALL® was excited to have Adam on board with the ARMOR ALL® team.

“Adam Marjoram has had excellent progression in his motor-racing career and he has been a long-time friend of the ARMOR ALL® brand. He is a great ambassador for the sport and always goes above and beyond to work with his team and fans. We are delighted to partner with Adam and the Auto One Dunlop Super2 Series team in their 2017 campaign and we looking forward to working with the team on various projects over the coming months.’’

ARMOR ALL® has been providing high-quality car care products to Australians for over 40 years. Our complete range of products helps keep your car looking like new.

View the extensive ARMOR ALL® product range online here: https://www.armorall.com.au/product-range/

Follow ARMOR ALL® Australia and New Zealand online:
Facebook: https://www.facebook.com/ARMORALLAusNZ
Twitter: https://twitter.com/ARMORALLAusNZ
lnstagram: https://www.instagram.com/armorallausnz/
Youtube: https://www.youtube.com/user/ArmorAIIAustralia

Follow Adam Marjoram on:
Facebook: https://www.facebook.com/amarjoramracing
Twitter: https://twitter.com/adamarjoram
lnstagram: https://www.instagram.com/adamarjoram/

ARMOR ALL ‘SHINES ON’ WITH SUPERCARS IN 2017

Posted: 8th October 2016

The ARMOR ALL Pole Award will continue to be a feature of the Virgin Australia Supercars Championship for the 13th consecutive season with one of the world’s leading car care companies re-signing with the category for 2017.

The announcement sees ARMOR ALL remain the longest serving official sponsor of the Supercars Championship.

Fittingly, the announcement was made today by the first ever ARMOR ALL Pole Position Award winner, Mark Skaife during the ARMOR ALL Top 10 Shootout for this weekend’s Supercheap Auto Bathurst 1000.

ARMOR ALL, began it’s association with the Virgin Australia Supercars Championship in 2005 and has awarded more than $1 million in prizemoney to the top qualifiers through ARMOR ALL Qualifying at every championship event, the ARMOR ALL Pole Position Award and the ARMOR ALL Top Ten Shootout.

The brand will continue as the Official Car Care Products partner of the Championship as well as the Pole Award presenter for the Dunlop Supercars Development Series.

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Supercars CEO, James Warburton applauded the return of ARMOR ALL and the extension of the ARMOR ALL Pole Award which has become one of the most recognised in Australian sport.

“Since 2005, ARMOR ALL has been a critical part of the Virgin Australia Supercars Championship,” said Warburton.

“The ARMOR ALL Pole Award is a valuable target for all of our drivers at every round of the championship and we are delighted to have Paul Blair and his ARMOR ALL team with us again next season.”

Paul Blair, General Manager Spectrum Brands Global Auto Care Asia Pacific, said everyone involved with ARMOR ALL was excited to once again be closely aligned with the region’s leading motorsport category.

“ARMOR ALL stands for high quality and performance, just like the Supercars Series,” said Blair.

“ARMOR ALL and Spectrum Brands have a long and proud history in motorsport across the globe and the Supercars ARMOR ALL Pole Award is one of the most instantly recognisable sponsorships.

“With an exciting new grand final coming up in Newcastle, a return to New Zealand, new activations and the support from the fans – who keep their own cars looking great with ARMOR ALL, we can’t wait for the 2017 Supercars Championship.

“In the meantime, we are looking forward to a classic finish to this year’s title chase and awarding our annual ARMOR ALL Pole Award for the season’s best qualifier at the season gala in December.”

Overall, 27 drivers have accepted a Pole Position cheque from the ARMOR ALL Team and Arnie the ARMOR ALL mascot in pitlane.

Three new names have been added to that list in 2016 include Scott Pye, Cameron Waters and Chris Pither.

Jamie Whincup is in line to collect his record seventh end of season Pole Award, has edged ahead in the race for 2016’s Pole Award after this afternoon’s Top 10 Shootout with four poles this season. Whincup has more individual pole positions than any other driver to his credit in Australian Touring Car Championship history – today taking his overall tally to 71.

ARMOR ALL is a leading producer of car care products including wash, polishes, wheel and tyre maintenance, interior maintenance and air fresheners – the majority of which are formulated and made in Australia for the harsh Australian conditions.

For more information on ARMOR ALL and it’s full product range head to www.armorall.com.au.

The list of ARMOR ALL Supercar Pole Award Winners includes:
Mark Skaife
Garth Tander
Jason Bright
Todd Kelly
James Courtney
Mark Winterbottom
Rick Kelly
Jamie Whincup
Steven Richards
Craig Lowndes
Steve Johnson
Jason Richards
Will Davison
Jason Bargwanna
Lee Holdsworth
Alex Davison
Paul Dumbrell
Greg Murphy
David Reynolds
Shane van Gisbergen
Tim Slade
Fabian Coulthard
Scott McLaughlin
Chaz Mostert
Scott Pye
Cameron Waters
Chris Pither

ARMOR ALL Extends Partnership with Racing Legend Murphy

Posted: 24th May 2016

ARMOR ALL® Australia and New Zealand have extended their long term partnership with New Zealand racing legend Greg Murphy as an official brand ambassador.

Murphy, who has since retired from Supercars as a Driver, still plays an active role in the sport after moving across to the other side of the camera and working for Supercars TV as a pit lane reporter.

The double V8 SuperTourer Champion is delighted to partner with a brand he grew up using.

“I’ve used ARMOR ALL® all my life, both on my everyday drive and back in the workshop, and there’s nothing better for your car,” Murph said.

“ARMOR ALL® has been ingrained in motorsport for over a decade now and I’m proud to say I’m now an ambassador of a brand which has done so much for our great sport.”

Paul Blair – General Manager Spectrum Brands Global Auto Care Asia Pacific said everyone involved with ARMOR ALL® was excited to continue to have the four-time Bathurst 1000 winner on board with the ARMOR ALL® team.

“Murph has been great ambassador for a long time in motorsport and for the ARMOR ALL® brand both in Australia and New Zealand. We are delighted to continue our relationship with Murph and looking forward to working with him on various product activations over the coming months.”

ARMOR ALL® has been providing high-quality car care products to Australians for over 40 years. Our complete range of products helps keep your car looking like new.

View the extensive ARMOR ALL® product range online here: https://www.armorall.com.au/product-range/

Follow ARMOR ALL® Australia and New Zealand online:
Facebook: https://www.facebook.com/ARMORALLAusNZ
Twitter: https://twitter.com/ARMORALLAusNZ
lnstagram: https://www.instagram.com/armorallausnz/
Youtube: https://www.youtube.com/user/ArmorAIIAustralia

ARMOR ALL® Australia and New Zealand is part of the Global Auto Care (GAC), a leading worldwide manufacturer of automotive appearance, performance and do-it-yourself A/C recharge products sold under the Armor All®, STP®, A/C Pro® and Tuff Stuff® brands.

GAC is an operating division of US-based Spectrum Brands Holdings, Inc., a global and diversified consumer products company with well-known brands sold by the world’s top 25 retailers and available in more than one million stores in about 160 countries.

ARMOR ALL renews partnership with V8 Supercars for 2016

Posted: 4th March 2016

ARMOR ALL® is proud to announce a renewal of its agreement as Official Car Care Products Partner of the V8 Supercars for the 2016 season.

After celebrating a decade in V8 Supercars last year, the renewal will continue to see ARMOR ALL® sponsor one of the most prized driver awards on offer, the ARMOR ALL® Pole Position Award.
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Scott Pedder Outright Heat 2 Winners - Round 6 Rally Victoria

Posted: 18th November 2014

ADAM MARJORAM WINNER OF THE ARMOR ALL BEST PRESENTED UTE – GOLD COAST

Posted: 26th October 2014

Jesse Dixon Winner of the Armor All Pole Award at the Gold Coast 600

Posted: 25th October 2014

KRIS WALTON WINNER OF THE ARMOR ALL POLE AWARD AT THE BATHURST 1000

Posted: 12th October 2014

Andrew Nickolls winner of the Armor All Best Presented Ute - Bathurst

Posted: 12th October 2014